Art Direction for Creative Visual Branding
About Me
A course by Linus Lohoff , Art Director and Photographer
About the video: About Me
Overview
“I am Linus Lohoff, art director from Germany with Brazilian roots located in Barcelona, Spain. I have over 8 years of professional experience in the creative sector and have worked in agencies like Saatchi&Saatchi, BOROS & Vasava Studio. I was involved in a lot of branding projects for international clients and now working as a freelancer offering creative direction, design, photography, visual strategies, and engaging experiences for brands in the business, fashion, art, and culture.”
In this video lesson Linus Lohoff addresses the topic: About Me, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Introduction Hello, everyone, and welcome to my Domestika course. I'm really glad that you joined me. I'm Linus Lohoff, I'm a multi-disciplined art director from Germany and I'm located in Barcelona right now. My story begins in Brazil, I lived my first six years there. I had my first contact with creativity there. My father was a photographer as his primary job, so I remember my father at home building up a studio and placing my mom and me there and taking photos of us, so this feels like the first contact with creativity and with something visual. Later on, after my sixth year in Brazil, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
