Barcelona Flagship Store Launch – Insights and strategy report

Uniqlo came to Vasava Studio with the wish to make an insight and strategy report about the city of Barcelona. They wanted to create a well designed piece for insiders in the fashion market. These report gives you an overall information about different scenes in Barcelona with statistics, interviews with locals Javier Mariscal, Héctor Ayuso, Carla Cascales and a mission and vision how Uniqlo wants to enter the market of Barcelona.

I was fortunate to develop the whole report with the copywriter Daniel Campi. We worked closesly together and made out all the content. Furthermore I was always in dialogue with the Creative director of Vasava Bruno Sellés. We worked with a selected team of photographer´s and testimonials. I was responsible to lead and execute the entire editorial design.

Colophon
Executive Director: Chris Riley (Studioriley) / Creative Director: Bruno Sellés (Vasava) / Producer: Enric Godes (Vasava) / Editorial Design: Linus Lohoff / Copywriter: Daniel Campi / Photography: Leila Méndez, Salva López, Linus Lohoff / Interviewer: Javier Blánquez