Art Direction for Creative Visual Branding
The Figure Of An Art Director
A course by Linus Lohoff , Art Director and Photographer
About the video: The Figure Of An Art Director
Overview
“In this lesson, I will talk about the figure of the art director. What an art director does and what it means to be one. It is a controversial term since there exist a bunch of different art directors doing different things in different industries. Nevertheless, in this lesson, I will define what an art director in the design environment industry is. ”
In this video lesson Linus Lohoff addresses the topic: The Figure Of An Art Director, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“So now I will give you like some quotes of art directors about art direction, around the world. As an art director, you have to be like a leader. someone who's like guiding and inspiring the design team. You have to recognize the talent of those who are around you. And trying to get out the best out of them. For me, the main difference between a graphic designer and art director is that I have like worked more with people than with computers. And since I see creative industry as people's industry, this was like the key to create new, exciting work. I see Art Direction as a grand orchestra. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
- 98% positive reviews (870)
- 25,153 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
