Art Direction for Creative Visual Branding
Defining The Brand Project
A course by Linus Lohoff , Art Director and Photographer
About the video: Defining The Brand Project
Overview
“The right briefing is super essential for the creation of any visual identity. You need to understand what the client wants and what is needed. In this lesson, I will give you the basic briefing questions that you can use for your brand project. These are the basics to understand what you want to do. Try to answer all questions as detailed as possible. This will help you to know what you want to create. ”
In this video lesson Linus Lohoff addresses the topic: Defining The Brand Project, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Defining the brand project In this lesson, we will speak about defining the brand and what is essential to do that is the right briefing. As an art director, you have to have the spirit of an investigator, you have to know everything about your client and everything about his needs and his business. As an art director in a design agency, you normally have an account manager. The account manager is the person between the client and the studio, so you already have the briefing, but as a freelance art director, you have to have direct contact with the client, and this is exactly what happened ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 24,401 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
