Art Direction for Creative Visual Branding
Mockups (Look and Feel) 1
A course by Linus Lohoff , Art Director and Photographer
About the video: Mockups (Look and Feel) 1
Overview
“When a client sees a visual representation of what their logo looks like on t-shirts, or what their store will look like with the logo on the door, it helps them understand the outcome of the project before going to print. Mockups are super powerful. It is like letting your brand coming visually to life. In this lesson, I will recommend some websites where to download mockups and show you how to build one. I will show you specifically how I designed the business card for KOYOK and how I implement it in a mockup. ”
In this video lesson Linus Lohoff addresses the topic: Mockups (Look and Feel) 1, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“In this lesson, we would like to speak about mockups and the look and feel. And we will like start with the stationery. Stationery is really important for your brand. It might be really useful definitely to have like your contacts in the online world. But it's really, really good to have it also like physically. Imagine you're like on vacations and you don't have like your phone with you or whatever. but you have like your business card. It's something physical. It's something that you can give to your customer, to your client, to your new person that maybe you would like work with in the f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
- 28 additional resources (6 files)
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- Audio: English, French, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
