Art Direction for Creative Visual Branding
Inspiration And Mood Board
A course by Linus Lohoff , Art Director and Photographer
About the video: Inspiration And Mood Board
Overview
“With this lesson, we will make the first step to create something visually. I will explain what a mood board is, what it consists of, and how to create one. Tag words will be an essential starting point. I really like to do inspirational mood boards and getting to dive into visual definitions. A good mood board is really helpful to define your brand project visually.”
In this video lesson Linus Lohoff addresses the topic: Inspiration And Mood Board , which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Inspiration & Moodboard In this lesson we will create a mood board and I will show you how a mood board is made. What is a mood board? A mood board is a visual guide, it's like a map of inspiration, it's a visual presentation of text, images and it can be physical or digital. The most important thing is to build a universe, a visual universe around the project. The better the mood board, the better the project. A mood board has a certain framework and these are the words that define this framework. Images or photography, textures, patterns, colors, quotes or texts, typography, objects a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 24,401 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
