Art Direction for Creative Visual Branding
What We Will Do in This Course?
A course by Linus Lohoff , Art Director and Photographer
About the video: What We Will Do in This Course?
Overview
“In this course, I will talk about KOYOK. KOYOK are two Brazilian musicians that contacted me with the assignment to do a whole new branding for them. We will focus on the visual part to produce this brand with the help of the creative tools such as logo design, typography, color management, photography, graphic system, or illustration. In the end, we will produce a basic brand book with all our findings we have made. By the end of that course, you will be able to design any visual project. Not only letting it looking good but right. You will have a profound meaning and arguments behind any decision you have made for your brand project. You will be knowing exactly what and why you are communicating and elevating your work with meaning. ”
In this video lesson Linus Lohoff addresses the topic: What We Will Do in This Course?, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“What will we do in this course? In this lesson, I'll talk about what we will do in the course. Before going into that, I would like to define art direction and art director. A director is obviously a person who supervises an area of a company. Art directors work in different fields, such as advertising, publishing, marketing, in theaters, in design studios. There's a super big field where an art director can work. The main skills of an art director is to have an excellent visual judgment. He has to be a strong leader and a good communicator. An art director marries art and design to communi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
