Art Direction for Creative Visual Branding
Investigation
A course by Linus Lohoff , Art Director and Photographer
About the video: Investigation
Overview
“The investigation of your brand project will help you a lot to define it. The more you know about your business, the easier will be to design it! In this lesson, I will give you tips on what a good investigation consists of. ”
In this video lesson Linus Lohoff addresses the topic: Investigation, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Investigation In this lesson, we will speak about the investigation part. There are pretty much no rules in the investigation part. You obviously go to the internet first and search there, but it's also allowed to look in a book or a magazine or even talk to somebody who is in the business for your project and you can get information from them. But the most important thing is to get a status quo about your brand, about who they are and where they come from. The first question would be, "what's the relationship between the current visual identity and the brand?" Try to investigate a lot in s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
- 28 additional resources (6 files)
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- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
