Best seller

Art Direction for Creative Visual Branding

Mockups (Look and Feel) 2

A course by Linus Lohoff , Art Director and Photographer

Best seller

98% positive reviews (859)

24,401 students

Audio: English

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About the video: Mockups (Look and Feel) 2

Overview

“In this second part of the lesson, we will address the final points on why mockups are so important.”

In this video lesson Linus Lohoff addresses the topic: Mockups (Look and Feel) 2, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.

Partial transcription of the video

“Mockups (Look & Feel) Now we've just created the design of the business card, let's speak about mockups. Mockups are really powerful, they let your brand come to life, so when clients are seeing mockups they're really believing in the brand, because they're visualizing how your brand can look like. I have here some websites and examples where you can download mockups and use them. And I'll show you how we can put the design of the business card into a mockup. Here there are some websites where you can download mockups. The first one would be mockupworld.co. As we mentioned, mockups are ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction for Creative Visual Branding

Level: Beginner
98% positive reviews (859)
24401 students
4 units
16 lessons (2h 13m)
6 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design

Linus Lohoff

A course by Linus Lohoff

Teacher Plus

Art Director and Photographer

Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.

Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.

Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.