Art Direction for Creative Visual Branding
Mockups (Look and Feel) 2
A course by Linus Lohoff , Art Director and Photographer
About the video: Mockups (Look and Feel) 2
Overview
“In this second part of the lesson, we will address the final points on why mockups are so important.”
In this video lesson Linus Lohoff addresses the topic: Mockups (Look and Feel) 2, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“So now we just created the design of the business card. Let's speak about mockups. Mockups are really powerful. They are like letting your brand come to a life. So. When clients are like seeing mockups, they're like really believing in the brand because they're visualizing how your brand can look like. I have like here some websites and examples where you can download mockups and use them. And I will show you how we can like now put the design of the business card into a mockup. He has like some websites where you can download mockups, the first one will be mockup world. dot CO As we mentio...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
- 98% positive reviews (870)
- 25,158 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
