Art Direction for Creative Visual Branding
Colour Palette And Typography 1
A course by Linus Lohoff , Art Director and Photographer
About the video: Colour Palette And Typography 1
Overview
“In this lesson, I will speak about typography and colour. Both are really important design tools. Typography is the style and way of presentation of a text. Color is very important in branding because first impressions are based on it. In my opinion, color is what makes creates a good visual identity. Colors convey emotions, feelings, and experiences! But it is not easy to choose the right color palette. In this lesson, I will also give you a glimpse of color theory.”
In this video lesson Linus Lohoff addresses the topic: Colour Palette And Typography 1, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“So in this lesson, we will like speak about the color palette and the typography. and how to use them on our project. Let's start first with the color palette. Colors are really, really important for branding because it's where You make a first impression for the customer. And with a visual identity or as a brand, You want to cultivate a strong emotional connection with your customers and color is like really helpful to do that. You can't explain an entire life story with a logo. or like with some assets. Bad What colors can do is just like provide a shortcut about this life story. communic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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- 16 lessons (2h 13m)
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- Audio: English, French, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
