Art Direction for Creative Visual Branding
Influences
A course by Linus Lohoff , Art Director and Photographer
About the video: Influences
Overview
“In general, German graphic design has a huge impact on me. From Bauhaus artists like Josef Albers, Wassily Kandinsky, or Herbert Bayer to old heroes like German graphic designers Otl Aicher and Anton Stankowski and today’s design studios like Bureau Mario Lombardo & Hort. I do like a lot of minimalism and concrete art. There is a huge love for geometry and basic shapes throughout my work. People might think the German design is really concept based and rational but I do believe that we have also a huge aesthetical approach to anything. ”
In this video lesson Linus Lohoff addresses the topic: Influences, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“Influences In this lesson, I will speak about my influences. In general, German design history has a huge impact on me. First, I'd like to speak about Bauhaus. I really like the philosophy that Bauhaus had. They lived by the philosophy that less is more. This is the quintessence of the whole identity of Bauhaus. When Bauhaus was created, they really thought about the future, so they asked questions like "how will we live in the future?" "How will education be like?" "How do we want to live with the objects that surround us?" That's super interesting about Bauhaus and I really recommend to y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
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Adobe Illustrator
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