Art Direction for Creative Visual Branding
Photographic Style, Illustration & Graphic System
A course by Linus Lohoff , Art Director and Photographer
About the video: Photographic Style, Illustration & Graphic System
Overview
“Photography, Illustration, and the graphical system are creative tools that will help you to communicate your brand project. Here, I will go over each one of these tools and define what you need to use each one for. I hope that this lesson helps you in knowing what are the advantages to these tools are and what you might need and not for your branding project.”
In this video lesson Linus Lohoff addresses the topic: Photographic Style, Illustration & Graphic System, which is part of the Domestika online course: Art Direction for Creative Visual Branding. Design a brand’s visual identity and build a professional brand book using key art direction techniques.
Partial transcription of the video
“So in this lesson, we would like to speak about the photography style, illustration, and the graphic system. And let's begin with photography. What is like basically photography? Why it's like such an important tool? Image is like worth a thousand words. Like I bet you heard like this phrase before. So let's think about photography and why it's like so important. Here are some thoughts I think will help you to convey a really nice photography style for your brand project. Photography conveys emotion and authenticity by just like little tweaks. If you have photography with dark light, it's g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Creative Visual Branding
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
Linus Lohoff
A course by Linus Lohoff
Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.
Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.
Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.
- 98% positive reviews (869)
- 24,957 students
- 16 lessons (2h 13m)
- 28 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesign
Adobe PhotoshopCategory
Areas
