Best seller

Art Direction for Creative Visual Branding

A course by Linus Lohoff
Art Director and Photographer. Barcelona, Spain.
Joined May 2020
, Art Director and Photographer

Design a brand’s visual identity and build a professional brand book using key art direction techniques

  • Best seller
  • 99% positive reviews (620)
  • 13517 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Design a brand’s visual identity and build a professional brand book using key art direction techniques

  • 99% positive reviews (620)
  • 13517 students
  • 16 lessons (2h 13m)
  • 28 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If there's a budding Art Director in you, filled with ideas, and searching for the right tools and techniques to build remarkable brand identities, then you've come to the right place. Linus Lohoff, freelance Art Director for clients like Adobe, Nike, and Comme des Garçons, wants to show you the ropes and widen your creative scope, so that you too can enchant the world with your visual communication strategy.

In this course, Linus breaks down the art direction profession into a tried and tested step-by-step method, encourages you to find your own conclusions, and leads the way for you to create your own professional brand book, ready to present to a client.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Design Strategy
  • U3
    U3. Identity Design
  • U4
    U4. Brand Book
  • FP
    FP Final project
View details

Start the course by getting to know Linus, how his interest for visual communication began, about his interesting career path so far, along with an overview of all the artists, designers, and creatives that continuously inspire his work.

Understand the role of an art director, see their role in the design industry, and what part they play within a creative team. See how to analyze a client’s brief using a case study and learn how to ask the right questions to steer your research. Next, map out your inspiration with your mood board, exploring the visual language and message you want to express using Linus’ mood board framework.

Get to work on your brand project by going through all the creative tools that shape your visual communication, working on the purpose of each. Sketch your logo, choose a color palette, search for typography, and work through each visual element strategically. Decide on your graphic system, illustration and photography style, and create your mockups.

Work on your brand book once you have all your visual elements ready, using Linus’ own brand book from a client, to see his own layout style and inspire yours. Finally, learn how to present it in a professional way and see the different ways that it can be used, as well as how it can evolve with more visual elements.

What is this course's project?

Create an impactful brand book with your own visual strategy, and learn about the role of an art director, with an overview of essential creative direction tools.

Projects by course students

Who is this online course for?

This course is for anyone interested in exploring the role of an Art Director and learning how to translate ideas into visual communication tools.

Requirements and materials

To take this course, you need basic knowledge in Adobe Illustrator, Photoshop, and Indesign, and the desire to get creative.

You will need a computer with the previously mentioned software installed.


13517 Students
620 Reviews
99% Positive ratings
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Linus Lohoff

A course by Linus Lohoff

Teacher Plus
Art Director and Photographer

Linus Lohoff is a German Art Director with Brazilian roots, based in Barcelona, Spain. His creativity began through music, playing the drums with his band, where he was in charge of directing the photoshoots, writing the blog, and creating posters, which led him to study Visual Communication at Düsseldorf University of Applied Sciences. While studying, he was an intern for a major German magazine where he got to organize photoshoots and produce visuals.

Once he finished his studies, he worked as a junior art director for Saatchi & Saatchi, BOROS design studio as an art director, and then moved to Barcelona to work at Vasava.

Now, Linus works freelance, for major brands like Rigato Eyewear, Native Shoes, Adobe, Nike, Comme des Garçons, Selina, Trendmap Barcelona, Austral, PUIG, Veltins, Le Timbre, Aktionskreis Pater Beda, Everpress, Veltins, and many more.


  • U1


    • About Me
    • Influences
    • What We Will Do in This Course?
  • U2

    Design Strategy

    • The Figure Of An Art Director
    • Defining The Brand Project
    • Investigation
    • Inspiration And Mood Board
  • U3

    Identity Design

    • Symbol & Logo (Sketching)
    • Colour Palette And Typography 1
    • Colour Palette And Typography 2
    • Photographic Style, Illustration & Graphic System
    • Mockups (Look and Feel) 1
    • Mockups (Look and Feel) 2
    • Website and Social Media
  • U4

    Brand Book

    • A Brand Book Example
    • Usage and Final Tips
  • FP

    Final project

    • Art Direction for Creative Visual Branding

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Art Direction for Creative Visual Branding. Design course by Linus Lohoff Best seller

Art Direction for Creative Visual Branding

A course by Linus Lohoff
Art Director and Photographer. Barcelona, Spain.
Joined May 2020
  • 99% positive reviews (620)
  • 13517 students