Community Management from Scratch
Team Roles in Social Media Marketing
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Team Roles in Social Media Marketing
Overview
“Have you ever wondered how brands make sure that their social media accounts run smoothly? It’s because they’re clear on what their team members are doing, and what their responsibilities and skills are. In this lesson, I’m going to show you what you can expect from different team members and team roles, and how to best utilize them.”
In this video lesson Hana Klokner addresses the topic: Team Roles in Social Media Marketing, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Team roles in social media marketing Have you ever wondered how brands make sure that their social media accounts are running smoothly? It's because they know what their team members are doing, what their responsibilities and skills are. In this lesson, I'll show you what you can expect from different team members and team roles and how you can best utilise them. A social media manager is the person responsible for creating, planning and managing a social media strategy to increase brand awareness, interest and conversions for the brand. This job role frequently involves creating content an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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- Level: Beginner
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