Community Management from Scratch
What is Community Management
A course by Hana Klokner , Social Media Marketing Specialist
About the video: What is Community Management
Overview
“In this lesson, you are going to learn what community management is and how it’s different from social media management, as these two terms are often misinterpreted. You will find out why community management is important to your brand, how it’s developed over the years, and where it seems to be heading. Let’s have a look at it now!”
In this video lesson Hana Klokner addresses the topic: What is Community Management, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“What is community management In this lesson I'll tell you what's the difference between community management and social media management, as these two terms tend to be often misinterpreted. I'll also tell you what are the benefits of community management, how it's developed over the years, and where it seems to be heading. So let's begin with social media management. It's the process of managing your social media platforms, including planning, creating, publishing, and analysing the social media content. And social media community management is how you seize opportunities in online interact...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
- 23 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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