Community Management from Scratch
Brand Voice and Tone
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Brand Voice and Tone
Overview
“Do you have a favorite brand whose voice you recognize from each and every message they publish? There’s likely a way the brand makes you feel when you read their messaging. So, how does it make you feel? Like they’re your friend from your teenage years, or maybe someone who’s completely grown-up and deserves a lot of respect? This is what brand voice and tone can do for you. I’m going to show you how to develop it.”
In this video lesson Hana Klokner addresses the topic: Brand Voice and Tone, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Do you have a favorite brand whose voice you can recognize from every message that they post online. They may sound like your best friend from when you were a teenager. or they may make you feel very respected and grown up. Now that's what we call the brand Voice and Stone. So let's have a look at how you can develop yours. What is voice and tone? Starting with voice. So voice is an individual style in which a certain author writes his or her works. Voice includes many different literary devices and stylistic techniques, including syntax, semantics, diction, dialogue, tone, pacing, and even...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
- 23 additional resources (11 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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