Community Management from Scratch
Introducing the Case Study: Tarsila Kruse 1
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Introducing the Case Study: Tarsila Kruse 1
Overview
“In this lesson, I will present to you my case study, the illustrator Tarsila Kruse. When we started producing the course, we ran a contest for Domestika’s community and Tarsila won the contest, so we will be using her social media profiles as an example to create a Community Management Strategy. So let’s have at how we managed this contest.”
In this video lesson Hana Klokner addresses the topic: Introducing the Case Study: Tarsila Kruse 1, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Introducing the case study Tarsila Kruse In this lesson I'm going to present you to my case study, the illustrator Tarsila Krüse. When we started producing this course, we ran a contest with Domestika and Tarsila won it, so I'll be using her social media profiles as an example to create a community management strategy. So, let's have a look at how we managed the contest. When we started running the contest I thought this was a great way to start practicing community management, and one of the first things that I did, we selected the top 10 participants, I decided to send a direct message to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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