Community Management from Scratch
Measuring Results - The Key To Success 1
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Measuring Results - The Key To Success 1
Overview
“One of the most important things in marketing is measuring progress. That’s the key to success. If you don’t measure your progress, you simply don’t know whether the efforts are paying off. So, in this lesson, I will show you on my iPad how you can keep track of your goals and where you can access valuable data. ”
In this video lesson Hana Klokner addresses the topic: Measuring Results - The Key To Success 1, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Measuring results One of the most important things in marketing is to measure your progress. If you don't measure your progress, you simply don't know whether your efforts are taking off. So in this lesson, I'm going to show you on my iPad, how you can measure the data and where you can access it. Measuring your results is really the key to your success. What I'd like to do now is to have a look at where you can find all the data from inside the popular social media platforms, specifically for Instagram, Facebook and Twitter. Let's begin with Instagram. This seems to be, at the moment, one ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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- Audio: English
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- Level: Beginner
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