Community Management from Scratch
Engagement: Techniques for Social Proof 1
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Engagement: Techniques for Social Proof 1
Overview
“Engagement on social media is one of the most talked-about topics. Why? It shows validation and social proof. The more likes you get, the more popular you are. The more comments you get, the more public validation you get. In this lesson, you’re going to find out how to get both and not just quicker, but also using methods, you probably didn’t consider before.”
In this video lesson Hana Klokner addresses the topic: Engagement: Techniques for Social Proof 1, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Engagement Engagement on social media is one of the most talked about topics. Why? Because they show validation and social approve. The more likes you get, the more popular you are; the more comments you get, the more social validation you get. In this lesson I'll show you how to get both and not just quicker but also using methods that you didn't consider before. So now I'd like to look at engagement and some techniques that you can use on popular social media platforms and create really engaging content for your audience and build your community around it. The first thing I'd like to tell...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 9,190 students
- 21 lessons (4h 1m)
- 23 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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