Community Management from Scratch
Moderation
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Moderation
Overview
“In this lesson, you’re going to learn how to respond to all kinds of feedback. With starting brands, I often see that they don’t respond to positive feedback at all. Quite often it seems useless to respond to a comment that says, “This is so nice!” but these should not be missed. Unfortunately, not all feedback that you get on social media will be positive. Negative comments as well as complaints will be unavoidable when your brand starts to grow. The key is to be ready for it when it happens. Let me show you how.”
In this video lesson Hana Klokner addresses the topic: Moderation, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Moderation In this lesson, I'll show you how to respond to all kinds of feedback. With starting brands, I often see that they forget to respond to positive feedback. When they see something like, "Oh, that's so nice", they just completely miss that. Unfortunately, not all the feedback you're going to get is going to be positive. When your brand begins to grow, you'll get some negative feedback as well as complaints. The key is to be ready for it. So let's have a look at how to respond. What is the best way to respond on social media? When it comes to positive feedback, you should always add...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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- Audio: English
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- Level: Beginner
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