Community Management from Scratch
Introducing the Case Study: Tarsila Kruse 2
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Introducing the Case Study: Tarsila Kruse 2
Overview
“We carry on the second part of the lesson on the Tarsila Kruse Case Study.”
In this video lesson Hana Klokner addresses the topic: Introducing the Case Study: Tarsila Kruse 2, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Introducing the case study Tarsila Kruse Now we're getting ready for a video call with Tarsila and we're going to talk about her goals and her metrics to build her community management strategy. So hello, Tarsila. Can you hear me ok? -Hi Hana, how are you? I can hear you fine, thank you. -Great, ok, that's good. Great to hear you and great to see you for the first time. -Nice to meet you. I'm very excited. -Yeah, me too. So yeah, you are based in Dublin, is that right? -Yes, I am originally from Brazil, but I'm based in Dublin, Ireland. I've been here for many years now. - All right, that's...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media

Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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