Community Management from Scratch
Developing a Community Management Strategy
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Developing a Community Management Strategy
Overview
“We are getting in the last part of Community Management, and that is putting a Strategy document together. The Strategy document is your Bible – think of it as a guideline that keeps you aligned with your goals and drives you in one direction. Developing a Strategy can help you save time with execution because you don’t have to “invent” the messages over and over again. It will help you be consistent in every way because the guide will tell you exactly what to do every time you’re not sure. If you’ve worked completed all the practical exercises, it will be a breeze to put the Strategy together. So, let’s have a look at how we put it all together as I show you my Final Project based on Tarsila’s profiles.”
In this video lesson Hana Klokner addresses the topic: Developing a Community Management Strategy, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Developing a community management strategy We're getting to the last part of community management, which is creating your community management strategy. Try to think about your strategy as your Bible. It really shows you what you need to do at any time. One of the benefits of having a community strategy is that you will be consistent with all your communication on all social media platforms. In my case, for my final project, I'll be working and showing you on Tarsila's examples how I'm going to put a community strategy together. So the first step of creating your strategy, is to set your go...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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- Audio: English
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- Level: Beginner
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