Community Management from Scratch
Setting Goals
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Setting Goals
Overview
“In this lesson, you are going to define your community management goal and see what the most common goals are. I will also explain what the SMART goals are and how they work, but most importantly, how to make them work for you. Alright, let’s choose the goal now. ”
In this video lesson Hana Klokner addresses the topic: Setting Goals, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Setting goals In this lesson, I'm going to show you how to define your community management goal, and what the most common community management goals are. I'll also show you what SMART goals are and how they work, but most importantly, how you can make them work for you Let's have a look at the goals. Before we're going to look at your goals, how we'll set them, I would like to introduce you to one of my most favourite quotes ever. This is Peter Drucker and his quote. He said, "If you can't measure it, you can't improve it." Despite he was the father of the modern management, this applies t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
- 23 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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