Community Management from Scratch
Social Listening
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Social Listening
Overview
“In this lesson, you are going to learn what is Social Listening and how you can use it to communicate effectively with your audience. They say, “Do not listen to with the intent to reply, but with the intent to understand.” So, let’s explore how that works on social media.”
In this video lesson Hana Klokner addresses the topic: Social Listening, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Social listening In this lesson I'll show you what is social listening and how you can use it effectively for your communication on social media. They say, do not listen with the intention to reply, but listen with the intention to understand. Let's see how that applies in social media. The best brands on social media listen to their customers to hear what they're saying. They can respond as well but they really listen to get some valuable feedback. Let's have a look at what is the definition of social listening. First of all, the definition. Social media listening or social listening is a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
- 23 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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