Community Management from Scratch
What’s Going On In The World Of Social Media
A course by Hana Klokner , Social Media Marketing Specialist
About the video: What’s Going On In The World Of Social Media
Overview
“In this lesson, we are going to look at what the online users have been expecting and demanding from brands and companies, and how this impacts our online communication. Let’s look at what those expectations are.”
In this video lesson Hana Klokner addresses the topic: What’s Going On In The World Of Social Media, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“What's going on in the world of social media In this lesson, we're going to look at what users have been demanding and expecting from the brands online and how that impacts our online communication. Let's have a look at that right now. The first thing that is probably the most important to say is that complaints are more common and easy to post than ever before. There has been a great research done by Jon Baer, a social media marketing specialist, and he did research on social media complaints, and he found out the following. One third of all customer complaints are never answered, and most...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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- Level: Beginner
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