Community Management from Scratch
Target Audience 1
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Target Audience 1
Overview
“There’s so much misinformation about how to define your target audience that it often makes my head spin. So, I’d like to say what defining your audience isn’t: it’s not writing down what you think about your target audience, it’s not assumptions or guessing. It’s neither creating a mood board of your “ideal client” – because, let’s be honest, if you were to create an ideal client, it would be one with a huge bank account and compulsive buying disorder. The way you define your target audience should be based on data. That means research. Don’t worry, it’s a lot more fun than it sounds – I will show you how you can do it while having a good time in your favorite coffee shop. Let’s have a look at how to do that. ”
In this video lesson Hana Klokner addresses the topic: Target Audience 1, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Target audience There's so much misinformation about how to find your target audience that sometimes it makes my head spin. Let's first look at what defining your target audience is not. It's not creating a mood board over your target audience, and it's also not thinking about, or making assumptions about your target audience. Because let's be honest, if I were to think about my best client, I would probably choose a millionaire who has compulsive buying disorder. The way we define the target audience should be based on data, and that takes research. It may be a lot more fun than you can th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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