Community Management from Scratch
Target Audience 2
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Target Audience 2
Overview
“We finish off the lesson on how to define your target audience with this video.”
In this video lesson Hana Klokner addresses the topic: Target Audience 2, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Now that we understand the types of the methods that you can use to research your online audience, your target audience, let's have a look at what are the four key parts of the different questions that you're actually going to be asking your audience. We could say that there are four key parts doing your audience research. The first part is demographics. Then we are asking about the geographics. Then we also have a set of questions which we call the psychographics. And then finally, behavior. So let's have a look at what these mean. And don't be afraid of this. Psychographics sometimes look...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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