Community Management from Scratch

Community Management Fundamentals

“Dear Students, Congratulations on reaching the end of the course! I know it’s been quite a journey, and if you’ve got this far, you’re only a step away from completing your Final Project. You’ve learned about the current communication on social media platforms and what people expect from you. You set your goals and learned how to measure them. You found out how to engage with your audience from doing interviews, as well as how you can stand out from your competitors. This should give you a solid foundation for applying different methods of communication, such as social listening, creating a brand voice and tone, responding to feedback, and using different engagement techniques. Finally, I summarised how you can put this all together to create a Community Management Strategy – the good news is that if you did most of the tasks, it will be very easy to put the document together. I hope that my tips on best practices and examples of what you should avoid at all costs will be your tools to become effective at community management. You can work on your Final Project using the template I left as an additional resource in Unit 4. Don't forget to publish your project on the Forum, either in text or by digitalizing the result in images or print screens from your computer. Remember, if you’re creating your Community Management Strategy for the first time, know that it takes time to build an online community. Make sure you create measurable and attainable goals that you can measure. It can be tempting to take on many tasks and experiments, but you should first start with the basics and continuously add on new things. I acknowledge you for taking the time to complete this course. If you have questions about any lessons or tasks, I will be happy to answer them in the forums. I also want to thank you for being patient with my responses as my work schedule can be quite demanding at times. Finally, if you’ve started applying my tips and techniques and you’ve learned something from experience, or you have useful ideas, don’t hesitate to help out other students of this course if they have questions. I’m positive that your skills, experience, and different angle can be of great value. Thank you, and I hope to see you soon! Best, Hana”

Partial transcription of the video

“Final project Hi guys. Thank you for joining me on this journey of community management. I'm very happy to have shared my experience and skills with you. I hope the content and the steps that you have taken were useful to you. In this final lesson I will reveal the path that I followed to build my final project. You can create your final projects by using mine as an example. So let's do the reveal. I started by presenting you my case study, the illustrator Tarsila Krüse. Then I told you how we did the contest and selected Tarsila during the preproduction of this course. The next step was to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Community Management from Scratch

• Level: Beginner
• 99% positive reviews (252)
• 9339 students
• 4 units
• 21 lessons (4h 1m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media