Community Management from Scratch
Measuring Results - The Key To Success 2
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Measuring Results - The Key To Success 2
Overview
“We carry on with the lesson on why measuring results is key and how you can do it.”
In this video lesson Hana Klokner addresses the topic: Measuring Results - The Key To Success 2, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Measuring results As for analytics on Twitter, these are quite different from Facebook and Instagram and Twitter provides the least data about your content and audience so it's a little bit different but there is definitely something that you can measure so let's have a look. The first thing that you're going to see when you access Analytics on your Twitter from the homepage, you're going to see a 28 day summary. This would be the past 28 days for your account. How many tweets you got, how many impressions you got, how many profile visits you had, how many people mentioned you and how many ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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