Community Management from Scratch
Choosing the Right Platform for Community Management
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Choosing the Right Platform for Community Management
Overview
“Social media platforms – there’s so much to know about them! Also, there are so many of them. So, how do you choose the right one and learn to use all their tools and functionalities? Well, one thing I can tell you is that social media platforms are not so much about technology, functionalities, or tools. Platforms, – surprise! – are all about how people behave on them. If you don’t know how the users behave, using the newest tools on the platforms or even posting a huge amount of content will not help you build a community. So, let’s have a look at what the key user habits are.”
In this video lesson Hana Klokner addresses the topic: Choosing the Right Platform for Community Management, which is part of the Domestika online course: Community Management from Scratch. Learn how to build, grow, and maintain a thriving community on social media.
Partial transcription of the video
“Social media platforms. There's so much to know about them. So how do you choose the right one? In my opinion, choosing the right social media platforms isn't so much about the functionalities, the options or the tools. It's all about the user habits. Let's have a look at how the users behave on social media and then choose the right platform. I always say that these are a lot more needed and a lot more necessary to understand than to actually know all about the social media platforms, their functionalities and the tools. Because if you understand users and how they work around different pl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Community Management from Scratch
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 21 lessons (4h 1m)
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