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An expert copywriter explains the secret behind iconic slogans
Advertising copywriter Carla González analyzes iconic slogans and explains why they do and don’t work
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Teacher CraftFree Pattern to Make a Nordic Crochet Vest
Learn how to make a vest, step by step, with this pattern in three different sizes created by Ali Maravillas Do you want to crochet with your own hands? Choosing an inspiring pattern is essential for you to find (and keep) your motivation levels high. To help you on your way, Nordic-style crochet designer and yarnbomber Alicia Recio Rodríguez (@AliMaravillas) shares her pattern for knitting a Hygge vest. One of those pieces that never go out of style, the vest's cozy, light, and cool design will keep you crocheting for hours and hours.
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What Is a Press Release and How to Write One
Learn how and when to use this essential communication tool In life and business, the saying "out of sight, out of mind" applies. Today, in a world where the information lifespan is measured in seconds, standing out and remaining relevant is one of the biggest challenges for companies and public figures and creatives launching their own projects. One way to be noticed is to consolidate your presence in the media, and press releases are the best way to do it. But, what exactly is a press release, and how do you write one?
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How Photography Fought to Become an Art
Despite transforming the world, photography has always had to prove itself worthy of being called art Photography was struck upon by a collection of inventors across Europe, almost simultaneously. However, it is most commonly attributed to Louis Daguerre. The French government acquired the rights to his creation in 1839 and gave them away to the world. Since then, photography has struggled to be considered equal to painting and sculpture. While the world rushed to get their photo taken, the art world turned its nose up at the technology, refusing to accept that a camera could facilitate artistic expression. Watch the video below to learn how artists, innovators, journalists, and business people won photography the status it deserves, and how a science that changed the world in a flash, had to change art before art accepted it.
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Teacher CraftDIY Tutorial: How to Preserve Dried Flowers in Resin Jewelry
Learn how to preserve dried flowers in resin to create jewelry, with Mia Winston-Hart Epoxy resin makes it possible to mold real flowers into beautiful pieces of art and jewelry that can last a lifetime. Educator and designer Mia Winston-Hart (@miawinstonhart) has made a name for herself by creating one-of-a-kind pieces with epoxy resin. In this tutorial, she shares how you can use it to create your own jewelry with dried flowers.
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12 Essential Apps to Prepare Your Presentations
Discover the best programs to make your next presentation a success Almost all social media professionals need, at least sporadically, to prepare presentations for coworkers, clients, or followers. One of the fundamental requirements for effective presentation is to transmit the content in a clear, concise, and captivating way. It is also essential to understand how we process information to arrive at the best visual solution possible. Katya Kovalenko (@katyakovalenko) is a designer who helps companies highlight their products' purpose through graphic visualizations. By combining a simple analytical and aesthetic approach, she tells visual stories based on data. In this post, Katya lists the essential tools you'll need to make your next presentation a success.
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Complete Guide to Anime and Manga Terms
This glossary explains the different terms related to Japanese animation and comic genres If you're looking to venture into the world of Japanese manga and anime but don't quite know where to begin, this guide is for you! Whether you’re on the hunt for a new favorite series or movie, or you want to learn how to illustrate your own comics inspired by these styles, getting to grips with some of the most commonly used terms is sure to help you discover what suits your tastes and needs. Anime vs. Manga Manga is the name given to graphic novels and comics from Japan, or those that adhere to this school of illustration. The term means "improvised images.”
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Teacher PhotographyWhat is a Creative Portfolio?
Discover the definition of a professional creative portfolio, find out what it needs to contain and learn how to create yours with Pati Gagarin
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Teacher IllustrationTips to Paint Without Brushes
Learn how to use dry twigs, a toothbrush, feathers and kitchen roll to create illustrations with Laura McKendry
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10 Key Tips for Editing a Fashion Magazine or Blog
Learn some basic tips to perfect the content of a creative magazine Content, editing, and consistency are at the root of a project's success. They help it to stand out in the digital world but aren’t always easy to achieve. Creative director Pedro Saldías (@pesaldias) has managed to successfully combine all those elements in his many innovative fashion, art, and design projects. Specialized in digital marketing, storytelling, and branded content, in his 10 years of experience, Pedro has developed work for Dolce & Gabbana, Tiffany & Co, among others. To develop editorial formats, use the following 10 tips he has set as a guideline to help you create relevant content and make the most of social media.
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Creating Iconic Editorial Covers: Carlos Rodríguez Casado
We look back on the most important moments from Carlos’ professional career, such as winning a gold medal at the ÑH 2020 Awards The achievements of Carlos Rodríguez Casado (@carlosrodriguezcasado) will make your jaw drop. His cartoons have been published in magazines such as Interviú, Jot Down, El Jueves, and Líbero, as well as other international publications. His work can often be spotted in the Spanish national newspaper, El Mundo, portraying personalities from the world of politics, with his drawings often appearing on front pages. Recently, he won the gold medal at the ÑH 2020 Awards, which celebrates journalistic design across media titles in Spain, Portugal, and Latin America. We caught up with Carlos, who is also a Domestika teacher, to discuss his profession, his favorite projects, and the path he took to become a professional illustrator. He also talks about his dreams, such as getting to illustrate one of The New Yorker’s legendary covers and the determination it takes to keep making a living doing what he loves. That, he insists, he discovered very early on.
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What Are Anamorphic and Spherical Lenses?
Discover the differences between these popular lenses used by filmmakers since the 50s What tools we use to capture a story on film will depend on the story we want to tell, the look we want to create, and how we want our audience to interpret the images on screen. David Curto (@davidcurto) is a director of photography who has worked with clients such as CAT Footwear, Carrefour, and Ford. He has also shot music videos and collaborated on feature films, including Samir Oliveros’s "Bad Lucky Goat” and the Netflix series “The Neighbor”. In this blog post, David explains the differences between anamorphic and spherical lenses. Not only do these different lenses have their own practical features, but they also produce unique effects that can result in highly stylized shots and impact an audience on a subconscious level.
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10 Food Photographers and Stylists To Follow on Instagram
Photographer Alfonso Acedo recommends some of his favorite culinary photographers, food stylists, and home economists Technology never stops evolving, but we have not yet invented a way to send scents through Instagram. That means that sight is the sense that photographers and food stylists must stimulate to make a particular dish or drink appetizing. Alfonso Acedo (@altheo) is one of those professionals who parks the lens of his camera at the dinner table, turning gastronomy into his muse and delighting our senses with mouthwatering compositions. His work is exquisite, but we are hungry for more, so we asked him to recommend some of the food stylists we need to follow on Instagram. Warning: don't read this post on an empty stomach.
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Basic Tattooing Materials for Putting Together Your First Kit
What essential items to include in your tattoo kit from day one Tattooing is not just any art. Not only does it require incredible precision, given that the results can’t (easily) be erased, but maximum hygiene and sanitary care. Every tattoo artist must get to know their tools and products inside out to achieve great results and take care of their clients in the best way possible. Polilla (@polillatattoo) is a tattoo artist and digital designer who has her own studio in Santiago de Chile. One by one, she talks us through the different items that make up a basic tattoo kit and what we should keep in mind when assembling our own.
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Teacher PhotographyPhotoshop Tutorial: How to Remove Backgrounds
Learn how to use the Pen tool to remove the background of a photo and create silhouettes on Photoshop, with Klarens Malluta The Pen tool is mightier than the sword but you have to know how to use it. One of its most common and useful functions is to divide elements of an image into separate pieces, such as the foreground and background of a photo. Klarens Malluta (klarens.malluta) is a self-taught digital artist who has worked with clients from across the world. In this tutorial, he demonstrates how to cut a background from an image and create a silhouette from a photo using the Pen tool in Photoshop.
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Teacher CraftDomestika Diary: Caro Bello
Caro Bello is a graphic designer and punch-needle embroidery expert. She tells us about her working process and creative routine in this Domestika Diary
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Challenge: Crochet With Your Eyes Closed
Interdisciplinary crochet artist and Poetryarn founder, Ángela Cayero, faces the Domestika Challenge: crocheting with her eyes closed!
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6 Crochet Online Courses to Explore the Technique Possibilities
Create amazing garments, decorations, toys, and functional objects with your own hands Some people think crocheting is an activity just for older people, but the reality is that contemporary artists from all over the world are reinventing and rediscovering it every day. Crochet is very easy to learn, and it’s also a relaxing artisanal technique for those who love anything fabric and textiles related. These 6 experts share with you the secrets behind their modern creations, so you too can become an experienced crocheter and create your own toys, objects, garments, or decorations.
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Teacher IllustrationScreen Printing Tutorial: Get Your Illustration Ready to Print
Learn how to create the final files so your illustrations can be screen printed or risographed, with Jimena Estíbaliz
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Teacher Photography5 Free Self-Portrait Photography Classes for Beginners
Learn the best techniques experts use to create photographic self-portraits
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What Is Editorial Illustration and How Can I Launch My Career as an Editorial Illustrator?
Learn the key design principles to get started in this branch of illustration Editorial illustration consists of analyzing and interpreting texts to create images that enrich and complement said texts. We have all seen illustrations in printed publications, and even now, there’s still a high demand for illustrators and designers in the digital era. Learn more about the history of editorial illustration, its basic principles, and what it takes to start working in this creative discipline.
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Teacher CraftHow to Create a Homemade Stencil for Stamping By Hand
Learn to create a stencil out of homemade materials with Texture Factory If you're looking for an easy activity you can do using materials you already have at home, or perhaps to carry out with the little artists you have running around, you've come to the right place! Hi! I'm Gabriela Rodríguez, founder of the creative studio, Fábrica de Texturas (@fabricadetexturas), which specializes in DIY projects and recovers traditional and artisanal techniques to give them a unique, contemporary twist. In this blog post, I share a step-by-step process for making a template you can use to create hand-stamped pieces like this one:
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Teacher Illustration10 Free Tutorials for Illustrators Who Want to Promote Their Work (And Don't Know How)
Discover practical tips so that your designs and illustrations capture the attention of your audience Once you start a career as an illustrator, designer, or other creative disciplines, it's a matter of time before you discover that the promotion stage is almost as important as the production stage. Reaching out to potential clients and establishing yourself within the creative community is crucial, but we don't always know how to position our work. In the following tutorials, experts give you the best tips to make your professional profile and your work attractive and generate more work for you. If, in addition to watching the videos, you want to read the complete instructions, click on the red title of each tutorial.
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Free Patterns to Make a Leather Bag With Your Hands
Do you want to create your own leather bag? Start with these patterns from the expert craftsman Gustavo Annoni If you are seduced by artisan making, these sketches and patterns for making bags will serve as a guide to start creating something new with your own hands. These are three sketches and patterns offered by Gustavo Annoni (@gus_annoni), an expert craftsman founder of Annoni Bags. Gustavo has made his handcrafted designs for bags and purses known around the world.
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The Pomodoro Technique: The Key to Successful Time Management
Get to know this way of working–your brain will thank you! You'll have already figured it out by now: human beings are not machines. Although many of us would love to be able to perform at a steady pace for hours at a time, inevitably, our attention wanes, our brainpower deteriorates, and we can become prone to procrastination. To perform well, to make the most challenging days productive, we must understand how our brains work and organize our planning around that information–that's what the Pomodoro Technique is all about.
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6 Interesting Facts about Color Theory
Six surprising facts about colors that you might not have known We are surrounded by colors. They are one of the first things we learn to identify and name. We all have a favorite one, and use them as tools to represent both cultural and artistic identities. But what do we really know about them? Do you know why the Pantone color classification system exists, how the color pink affects us, or why orange didn't exist before the 15th century? Find out in this video.
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Teacher CraftDIY Tutorial: How to Make a Yarn Pom-Pom
Learn this simple technique for making a wool pom-pom with spot pattern in the centre, with Christie Leech You might think pom-poms are only good for the ends of wooly hats. However, with a little bit of ingenuity, they can be used as an exciting and vibrant medium in textile art. Christie Leech (@sewyeah) is an author, maker, and stylist who specialises in the creation of art with pom-poms. In this tutorial, she shares a simple method for creating a pom-pom with a spot pattern in the centre from scratch.
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Lettering, Calligraphy, and Typography: Do You Know the Differences?
These three concepts all refer to disciplines involving letters, which is perhaps the only thing they really have in common Creating letters is a whole world, and it is not surprising that people who are not fully familiar with this field have some doubts. In this blog post, we take a look at what exactly is lettering, calligraphy, and typography, and the differences between them. We describe the characteristics of each discipline and show examples to help you recognize which is which. Hopefully, after reading this post, you will be able to avoid any of the confusion that novice designers, or those specializing in other areas, often feel. Calligraphy
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Meet Digital Artist and Photoshop Expert Harrison Kuykendall
Digital artist and founder of HE–Studios Harrison Kuykendall on the magic of Photoshop Harrison Kuykendall is a digital artist living in Brooklyn, New York. He is the owner and founder of HE–Studios, a creative studio specializing in still and animated retouching for large-scale global advertising campaigns. He’s worked with clients such as Target, Stella Artois, Lady Gaga’s Haus Labs, Aveeno, Champion, and Diane von Furstenberg. Originally from Chicago, Harrison moved to New York after graduating from the Maryland Institute College of Art (MICA) with a Bachelor of Arts in Graphic Design to start a full-time role at 3.1 Phillip Lim. Harrison was in charge of the fashion house’s emerging e-commerce department. “In my senior year of college, I co-founded a magazine with a friend of mine who's a fashion photographer, and so that really led to an interest in art direction and creative direction for fashion and beauty.” After he left Philip Lim, Harrison went on to work full-time at different advertising agencies over three or four years before founding his own company. “I was either working as a video editor or a graphic designer or retouching a project. I was able to touch on all these different points of creativity and get comfortable with the 360-degree creative process.”
