Introduction to Community Management
Quantitative reports P1
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Quantitative reports P1
Overview
“In this lesson, I will show you several examples of reports. The most important thing that I want you to understand is that you need to compare the information. Have historical results for the data to say something. If each report is independent, nothing can ever be improved. In the tools, I showed you that there are dashboards. If you can, suggest its use. There are free versions such as Google Data Studio that can make your life easier and your work more effective. If you decide to professionalize your data analysis, a very productive career awaits you. In the Additional Resources, you will find the complete document that we saw in the video that talks about attribution on Facebook. ”
In this video lesson Ana Marin addresses the topic: Quantitative reports P1, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“En redes sociales se puede medir casi todo. And in all digital, Do you know what was the traffic to a place, where did those visits come from? All of that It's a number. All agencies have a different report and you have to propose improvements, yes, but adapt to how the client understands the information. In quantitative reports, All these hard data-based findings are presented. Let's see what these reports are like. Social media is a very important reference today on websites or on e-commerce of brands. Facebook as a main one. This is a statistic of eMarketer, a global authority in benchma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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