Introduction to Community Management
Quantitative reports P1
A course by Ana Marin , Publicist
About the video: Quantitative reports P1
Overview
“In this lesson, I will show you several examples of reports. The most important thing that I want you to understand is that you need to compare the information. Have historical results for the data to say something. If each report is independent, nothing can ever be improved. In the tools, I showed you that there are dashboards. If you can, suggest its use. There are free versions such as Google Data Studio that can make your life easier and your work more effective. If you decide to professionalize your data analysis, a very productive career awaits you. In the Additional Resources, you will find the complete document that we saw in the video that talks about attribution on Facebook. ”
In this video lesson Ana Marin addresses the topic: Quantitative reports P1, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Quantitative Reports You can measure almost anything in social media. In the digital world, you can figure out how much traffic you got, where those visits are coming from. All of that is a figure. Every agency has its own reporting format. And though you can suggest a better practice, you need to adapt to the way your client processes information. In a quantitative report, you'll present these findings supported by hard data. Let's see what they look like. Currently, social media is a really important reference for your websites and a brand's e-commerce. Facebook being the main platform. E...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Level: Beginner
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