Introduction to Community Management
Opportunities in real time
A course by Ana Marin , Publicist
About the video: Opportunities in real time
Overview
“Uploading all memes to your brand is not a good strategy, especially if you don't have how to measure the result of your content efforts. In this lesson, I will give you some tips as a checklist to find out if it is worth getting on a conversation. I will share my favorite case of real-time marketing and see how to take advantage of news in your favor. In the Additional Resources, you will find the link to a case we did with my team when Mexico City ran out of gasoline. We went to Cannes shortlist and the best thing is that people changed their perception of Chevrolet electric cars. To criticize its price, they went on to say that they would save to have one. That's what readvertising is about. ”
In this video lesson Ana Marin addresses the topic: Opportunities in real time, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Opportunities in Real Time When something happens in the world, a piece of news, a joke, and brands get on the action, that's real advertising. What they want to do is redirect part of the attention from the news to their brand. That's newsjacking. You need to be very careful and judicious when it comes to using those messages and adding them to your content. Obviously, right now, everyone's using the latest Marvel movie or whatever hot topic's around. I'm going to show you some examples so you can see when you can and when you can't use these opportunities. Let's take a look. OPPORTUNITIES...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- 22 lessons (3h 9m)
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- Level: Beginner
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