Introduction to Community Management

Overview

“Uploading all memes to your brand is not a good strategy, especially if you don't have how to measure the result of your content efforts. In this lesson, I will give you some tips as a checklist to find out if it is worth getting on a conversation. I will share my favorite case of real-time marketing and see how to take advantage of news in your favor. In the Additional Resources, you will find the link to a case we did with my team when Mexico City ran out of gasoline. We went to Cannes shortlist and the best thing is that people changed their perception of Chevrolet electric cars. To criticize its price, they went on to say that they would save to have one. That's what readvertising is about. ”

In this video lesson Ana Marin addresses the topic: Opportunities in real time, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.

Partial transcription of the video

“When an event occurs globally. it generates news. humor. and brand awareness; this phenomenon is known as re-advertising. The goal is to shift attention from the news to their brand. a tactic also referred to as You must exercise caution and apply a lot of discernment when incorporating those messages into your Clearly. nowadays. everyone is doing that if the latest Marvel movie is involved. or the theme of the moment. Now. i'll present some examples to clarify when to seize these opportunities effectively and make the most out of them. Let's watch. To address any topic effectively. you mus...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Community Management

• Level: Beginner
• 98% positive reviews (5065)
• 175094 students
• 6 units
• 22 lessons (3h 9m)
• 8 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media