Introduction to Community Management
Planning, publishing and management tools
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Planning, publishing and management tools
Overview
“Whether organic or paid, it is necessary to learn the characteristics and functionalities of each platform. And for this, you need to upload content, you need to get to know all the functions, click all the buttons and do tests. At the end of the day the CM is the one who "drives the car" in other words. The rest of the team has the route, and supports other functions but you have to know where the key goes. In this lesson I present some tools that can help you to manage your publications.”
In this video lesson Ana Marin addresses the topic: Planning, publishing and management tools, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“you can manage a social network from any of the native platforms. Just like you do with your normal social media, you upload a video, you post a text, but in larger accounts and also in larger teams, greater control is needed. has many advantages, from reports or knowing who published it, or roles where a person has access only to certain networks or can only do certain actions. And so that you know a little more about these tools and their functioning, let's see them live. In the agency where I work, we use Opal to plan. And like Opal, there are other tools. What is done here? It is planne...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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