Introduction to Community Management
Planning, publishing and management tools
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Planning, publishing and management tools
Overview
“Whether organic or paid, it is necessary to learn the characteristics and functionalities of each platform. And for this, you need to upload content, you need to get to know all the functions, click all the buttons and do tests. At the end of the day the CM is the one who "drives the car" in other words. The rest of the team has the route, and supports other functions but you have to know where the key goes. In this lesson I present some tools that can help you to manage your publications.”
In this video lesson Ana Marin addresses the topic: Planning, publishing and management tools, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Planning, Publishing and Management Tools You can manage a social network using any of your native platforms. Just like you do it with your regular social media. Upload a video and add some text. But for bigger accounts, for bigger teams, you need to have more control. There are many benefits to this. From having a report to knowing who posted. Or having roles means someone only has access to a certain network or has access to certain actions. I'm going to show you a bit more about these tools and the way they work. So let's see them work live. At the agency where I work we use Opal for pla...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English
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- Level: Beginner
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