Introduction to Community Management

Ana Marín is a communications expert and holds a master's degree in Business, Innovation, and Creativity, with 17 years of experience in advertising, digital marketing, and content strategy. She has worked at agencies such as Havas, La Doble Vida, and McCann Worldgroup Mexico, where she served as Vice President of Digital Integration and Innovation and was part of the management committee.

More recently, she led content marketing at Coppel, spearheading strategies in content marketing, SEO content, and user-generated content (UGC) to drive omnichannel sales.

Her career combines strategy, creativity, technology, and influencer marketing, and her work has been recognized with over 65 international awards. As an educator, she has trained more than 200,000 students and has been recognized as a Leading Woman and outstanding professional in Latin America by AdAge and Adlatina. Additionally, she actively promotes gender equity through mentorship and content creation.