Introduction to Community Management
Digital glossary
A course by Ana Marin , Publicist
About the video: Digital glossary
Overview
“Each profession has its terms and expressions, and community management is no exception, so I leave a glossary to explain some of the terms that are most used in this industry. This is how you will understand publicists and marketers. And if you don't have all of them, don't worry, you will understand them with practice. And always look for things you don't know. That way you will grow faster.”
In this video lesson Ana Marin addresses the topic: Digital glossary, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Digital Glossary Every industry has its own specialized terminology. Architects will talk about cold joints, chefs will talk about double boilers. In this job, we have some words that you need to understand before you get to work because everyone uses them. I won't share every single one. Experience will help with that. Through their use, you'll end up understanding what they mean. But with this little glossary, I'm sure you won't feel like an outsider in this world. Let's take a look. "Awareness." That's what happens when you go to the store and you're able to recognize a brand or that's t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- Level: Beginner
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