Introduction to Community Management
Digital glossary
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Digital glossary
Overview
“Each profession has its terms and expressions, and community management is no exception, so I leave a glossary to explain some of the terms that are most used in this industry. This is how you will understand publicists and marketers. And if you don't have all of them, don't worry, you will understand them with practice. And always look for things you don't know. That way you will grow faster.”
In this video lesson Ana Marin addresses the topic: Digital glossary, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“In all industries. there are specialized terms. Architects talk about cold meetings. chefs talk about the bathroom. Here are some words you need to grasp before starting work. as they're commonly used by everyone. I won't list them all because it's through experience that you'll truly understand and apply these terms. yourself in the environment will naturally lead to familiarity with the necessary vocabulary. But... With this. i'm sure that you won't feel like foreigners in this world. Let's see. Awareness occurs when you reach a shelf and identify a brand or when a product comes to mind. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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