Introduction to Community Management
Content types
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Content types
Overview
“According to Google there is Hero, Hub and Help content. These types of content contribute to the positioning of your brand by appealing to the different needs of your target audience. Think about how you found out that a brand existed. Either because you saw a commercial, or maybe you read impressive news. Maybe you saw your favorite YouTuber make a mention. And when you looked for that brand of shoes, or makeup, or cars, you found a comparison between several options that helped you decide which one to buy. All of that is content and in this lesson you will understand that you need a lot. ”
In this video lesson Ana Marin addresses the topic: Content types, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Well, we already saw what the most common social networks are about, and now let's talk about content. There are many ways to categorize it, but Google has one that is on the rise. And it talks about three different levels, where you can do branding or contribute to brand health and to the knowledge of the people of your brand, Otra que habla de tus RTVs o las cosas que te hacen bueno, and that goes more towards people who are already thinking about buying what you sell and also a type of content that attracts people who may already be using your service or the product you sell, but maybe h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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