Introduction to Community Management
Content types
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Content types
Overview
“According to Google there is Hero, Hub and Help content. These types of content contribute to the positioning of your brand by appealing to the different needs of your target audience. Think about how you found out that a brand existed. Either because you saw a commercial, or maybe you read impressive news. Maybe you saw your favorite YouTuber make a mention. And when you looked for that brand of shoes, or makeup, or cars, you found a comparison between several options that helped you decide which one to buy. All of that is content and in this lesson you will understand that you need a lot. ”
In this video lesson Ana Marin addresses the topic: Content types, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Well. we've already seen what the most common social networks are about. so now let's discuss content. There are several ways to categorize it. yet Google offers an emerging method. It describes three distinct levels where you can engage in branding or enhance brand health and awareness among people. Another aspect focuses on your RTVs or Real-Time Values. which are crucial for immediate brand impact. focuses on highlighting what makes you exceptional. targeting individuals already interested in your offerings. and creating content that resonates with them effectively. that attracts people ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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