Introduction to Community Management
Content types
A course by Ana Marin , Publicist
About the video: Content types
Overview
“According to Google there is Hero, Hub and Help content. These types of content contribute to the positioning of your brand by appealing to the different needs of your target audience. Think about how you found out that a brand existed. Either because you saw a commercial, or maybe you read impressive news. Maybe you saw your favorite YouTuber make a mention. And when you looked for that brand of shoes, or makeup, or cars, you found a comparison between several options that helped you decide which one to buy. All of that is content and in this lesson you will understand that you need a lot. ”
In this video lesson Ana Marin addresses the topic: Content types, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Content Types We went over what the most common social networks are all about. And now, let's talk content. There are plenty of ways to classify it. But there's a Google classification with three different levels that's on the rise. One of them will let you do branding, increase your brand health while people get to know it better. There's another that speaks of your RTB, or those things you excel at, and it targets people who consider buying your product. And there's a type of content that attracts people they may be using your service already or that may be buying the product you sell, bu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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