Introduction to Community Management
Content Calendar
A course by Ana Marin , Publicist
About the video: Content Calendar
Overview
“The content calendar includes everything that will be communicated on networks. Respond to a brand strategy that takes into account the campaigns, temporary events, important events, and celebrations of your country. In this lesson, I will teach you to discover opportunities to generate content that is relevant to your target audience, for example, using google trends. But I am sure that, having spent many hours watching what brands like yours do around the world, you already have concrete ideas of what might work for you. So you have to put it into practice. ”
In this video lesson Ana Marin addresses the topic: Content Calendar, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Content Calendar With everything we've covered, I'm sure you have your best practices and formats to use. It's time to apply all that in the same place. Brands use campaigns, they have lots of messages to communicate. Your responsibility as a community manager is distributing that content through platforms and formats and deciding when each message gets posted. That's why we'll go over how to put together a content calendar. Every brand has opportunities and season events that help them add richness to what they do, and they may even bring more traffic or comments. I'm sure for makeup brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- 22 lessons (3h 9m)
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- Level: Beginner
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