Introduction to Community Management
Content Calendar
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Content Calendar
Overview
“The content calendar includes everything that will be communicated on networks. Respond to a brand strategy that takes into account the campaigns, temporary events, important events, and celebrations of your country. In this lesson, I will teach you to discover opportunities to generate content that is relevant to your target audience, for example, using google trends. But I am sure that, having spent many hours watching what brands like yours do around the world, you already have concrete ideas of what might work for you. So you have to put it into practice. ”
In this video lesson Ana Marin addresses the topic: Content Calendar, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“With everything we've seen, you surely have better practices, formats to use, And now is the time to put it all in one place. Brands have campaigns, They have a lot of messages to give and it is your responsibility as a community manager distribute that content on platforms and formats, and decide when each message is published. That's why we're going to see how a content calendar is built. For different brands, there are opportunities and there are temporalities that help them enrich what they do. And maybe they bring more traffic or more comments. For example, for makeup, Halloween is a g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
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- Level: Beginner
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