Introduction to Community Management
Qualitative reports
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Qualitative reports
Overview
“As a CM, you will read everything customers say. So it will be easy to have a thermometer of what is going on with a campaign, or what people think of a product, by asking you. That is what qualitative reports are about. To understand what people think and say. The tools do not have the sensitivity that you can contribute to a conversation analysis and in this lesson I will tell you what to look for and how to present the results. ”
In this video lesson Ana Marin addresses the topic: Qualitative reports, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Qualitative Reports When talking about metrics, you'll surely find a bunch of terminology you've never heard of. That's why I'll leave you a link on our resource page where you can check what CTR means, what VTR means and that kind of thing. What you would usually do is talk about the methodology you followed for your report. Then, you'll present your findings by category, you'll add your screenshots of the things you're talking about, and in the end, you'll tell them your suggestions based on those findings. For instance, if your report found that people hated your blue eye shadow, avoid u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
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- Audio: Spanish, English
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- Level: Beginner
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