Introduction to Community Management
Types of community managers
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Types of community managers
Overview
“I like to think that there are two types of community managers: those of branding and those of customer service. In this lesson, I will explain the difference. Not everyone has the same skills and not everyone likes the same. With this in mind, you can think about what you would like to do. If you have experience in a call center, those are good credentials to work as a customer service community. If you spend time using memes or in Facebook groups, perhaps interaction is better for you. But also take into account the topics you like. Someone who knows about cars serves brands a lot because they can speak with fans. Someone passionate about makeup will have a great time behind a cosmetic brand. ”
In this video lesson Ana Marin addresses the topic: Types of community managers, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“No todos los community managers son iguales. And in this lesson I'm going to talk about the types of profiles and the functions that each one has. Vamos a verlo. There are several types of community managers. There are brand managers who have a slightly more creative job, they take care of the engagement with people, they talk, they explain campaigns, and they give voice to the products and brands. And the service managers who are more dedicated to customer service. To solve doubts, to send quotes, to channel complaints. In their day to day, community managers use management tools, publishi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
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