Introduction to Community Management

Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.

Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

Get to know Ana Marín, her passion for social media, and her professional career in production companies and advertising agencies, always working for big brands on social media. See her biggest influences, how she keeps up with trends, and some sources of inspiration that you might want to follow yourself.

Find out what exactly a community manager is, as well as the main responsibilities and the type of work they do on brands' social media accounts. Then, thoroughly examine their daily tasks, the types of CMs that exist, and everything you need to become one.

Next, get your feet wet in the digital ecosystem of community management by learning the most used terms in this profession. See what each social media platform is for—because they don't all serve the same purpose—and discover how Google classifies content.

Ana teaches you how to get to know and analyze what your competition does to capture the attention of consumers, and helps you pinpoint the main conversations going on in your category or sector. Once you have a clear picture of the users, the content, and your competition, learn to perform a gap analysis to efficiently meet the expectations of your audience.

Create a content calendar step by step and, although it isn't necessarily part of a community manager's role, see how to produce content. Learn to take advantage of opportunities in real time for the good of your brand and to use social media management tools.

Finally, Ana explains where you can find the qualitative and quantitative reports to analyze the metrics of your work and gives you some recommendations on account security.

Learn to build, manage, and run a brand's community on social media and become a community manager.

Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.

You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.