Best seller

Introduction to Community Management

A course by Ana Marin , Publicist

Publicist. Mexico City, Mexico.
Joined August 2018

Learn to work as a community manager and build, manage and administrate a social media community

Best seller
98% positive reviews (4.8K)
159223 students
  • Audio: Spanish, English, Turkish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Learn to work as a community manager and build, manage and administrate a social media community

    Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.

    Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

    Read more ↓

    Featured review

    glarojas_3369 17.10.2020 at 20:31

    Ideal for professionals who want to learn about community management and learn community language and tricks of the trade

    More reviews

    What will you learn in this online course?

    22 lessons & 26 downloads

    Daily tasks of a CM
    3 minutes, 55 seconds
    Generation and curation
    11 minutes, 58 seconds
    Qualitative reports
    10 minutes, 57 seconds
    • 98% positive reviews (4.8K)
    • 159223 students
    • 22 lessons (3h 9m)
    • 26 additional resources (8 files)
    • Online and at your own pace
    • Available on the app
    • Audio: Spanish, English, Turkish
    • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
    • Level: Beginner
    • Unlimited access forever

    What is this course's project?

    Learn to build, manage, and run a brand's community on social media and become a community manager.

    Projects by course students

    Who is this online course for?

    Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.

    Requirements and materials

    You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.


    159223 Students
    4826 Reviews
    98% Positive ratings

    Ana Marin

    A course by Ana Marin

    Teacher Plus

    A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.

    She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.


    • U1


      • Presentation
      • Influences
      • What we will do during the course
    • U2

      Functions and responsibilities

      • What does a community manager do?
      • Daily tasks of a CM
      • Digital glossary
    • U3

      Understanding the digital ecosystem

      • Types of community managers
      • Not all networks serve the same
      • Content types
    • U4

      Your brand, competition and content

      • Knowing your competition
      • Where are the conversations in your category?
      • GAP analysis, how many profiles do you need
    • U5

      Content planning and production

      • Content Calendar
      • Opportunities in real time
      • Generation and curation
      • Planning, publishing and management tools
      • Scaling protocol, FAQ and crisis control
    • U6

      Metrics and final recommendations

      • Qualitative reports
      • Quantitative reports P1
      • Quantitative reports P2
      • Security and copyright recommendations
      • Crowdsourcing
    • FP

      Final project

      • Introduction to Community Management

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


    Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

    All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

    The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

    You can redeem the course you received by accessing the redeeming page and entering your gift code.

    If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
    Introduction to Community Management. Marketing, and Business course by Ana Marin Best seller

    Introduction to Community Management

    A course by Ana Marin
    Publicist. Mexico City, Mexico.
    Joined August 2018
    • 98% positive reviews (4.8K)
    • 159223 students