Best seller

Introduction to Community Management

A course by Ana Marin
Publicist. Mexico City, Mexico.
Joined August 2018
, Publicist

Learn to work as a community manager and build, manage and administrate a social media community

  • Best seller English, Spanish
  • 98% positive reviews (4.4K)
  • 133544 students

Learn to work as a community manager and build, manage and administrate a social media community

English, Spanish
  • 98% positive reviews (4.4K)
  • 133544 students
  • 22 lessons (3h 9m)
  • 26 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.

Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

Featured review

glarojas_3369 17.10.2020 at 20:31

Ideal for professionals who want to learn about community management and learn community language and tricks of the trade

More reviews

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Functions and responsibilities
  • U3
    U3. Understanding the digital ecosystem
  • U4
    U4. Your brand, competition and content
  • U5
    U5. Content planning and production
  • U6
    U6. Metrics and final recommendations
  • FP
    FP Final project
View details

Get to know Ana Marín, her passion for social media, and her professional career in production companies and advertising agencies, always working for big brands on social media. See her biggest influences, how she keeps up with trends, and some sources of inspiration that you might want to follow yourself.

Find out what exactly a community manager is, as well as the main responsibilities and the type of work they do on brands' social media accounts. Then, thoroughly examine their daily tasks, the types of CMs that exist, and everything you need to become one.

Next, get your feet wet in the digital ecosystem of community management by learning the most used terms in this profession. See what each social media platform is for—because they don't all serve the same purpose—and discover how Google classifies content.

Ana teaches you how to get to know and analyze what your competition does to capture the attention of consumers, and helps you pinpoint the main conversations going on in your category or sector. Once you have a clear picture of the users, the content, and your competition, learn to perform a gap analysis to efficiently meet the expectations of your audience.

Create a content calendar step by step and, although it isn't necessarily part of a community manager's role, see how to produce content. Learn to take advantage of opportunities in real time for the good of your brand and to use social media management tools.

Finally, Ana explains where you can find the qualitative and quantitative reports to analyze the metrics of your work and gives you some recommendations on account security.

What is this course's project?

Learn to build, manage, and run a brand's community on social media and become a community manager.

Projects by course students

Who is this online course for?

Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.

Requirements and materials

You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.


133544 Students
4408 Reviews
98% Positive ratings
  • More reviews

Ana Marin

A course by Ana Marin

Teacher Plus

Mexico native Ana Marín is passionate about the internet and the possibilities that being connected has to offer. With more than 11 years' experience in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, where she works as vice president of digital integration and innovation. She is also part of the management committee.

She mostly manages her work online and makes ideas come to life by taking advantage of the best of each platform to connect brands with their audiences using the perfect content at just the right time.


  • U1


    • Presentation
    • Influences
    • What we will do during the course
  • U2

    Functions and responsibilities

    • What does a community manager do?
    • Daily tasks of a CM
    • Digital glossary
  • U3

    Understanding the digital ecosystem

    • Types of community managers
    • Not all networks serve the same
    • Content types
  • U4

    Your brand, competition and content

    • Knowing your competition
    • Where are the conversations in your category?
    • GAP analysis, how many profiles do you need
  • U5

    Content planning and production

    • Content Calendar
    • Opportunities in real time
    • Generation and curation
    • Planning, publishing and management tools
    • Scaling protocol, FAQ and crisis control
  • U6

    Metrics and final recommendations

    • Qualitative reports
    • Quantitative reports P1
    • Quantitative reports P2
    • Security and copyright recommendations
    • Crowdsourcing
  • FP

    Final project

    • Introduction to Community Management

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Community Management. Marketing, and Business course by Ana Marin Best seller

Introduction to Community Management

A course by Ana Marin
Publicist. Mexico City, Mexico.
Joined August 2018
  • 98% positive reviews (4.4K)
  • 133544 students