Introduction to Community Management
A course by Ana Marin
, Publicist
Learn to work as a community manager and build, manage and administrate a social media community
- Best seller English, Spanish
- 98% positive reviews (3.7K)
- 104129 students
Learn to work as a community manager and build, manage and administrate a social media community
- 98% positive reviews (3.7K)
- 104129 students
- Online and at your own pace
- Audio: Spanish, English
- Level: Beginner
- 22 lessons (3h 9m)
- Available on the app
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Unlimited access forever
- Certificate upon completion of the course
Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.
Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

Featured review
Ideal for professionals who want to learn about community management and learn community language and tricks of the trade
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. Functions and responsibilities
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U3U3. Understanding the digital ecosystem
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U4U4. Your brand, competition and content
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U5U5. Content planning and production
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U6U6. Metrics and final recommendations
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FPFP Final project
Get to know Ana Marín, her passion for social media, and her professional career in production companies and advertising agencies, always working for big brands on social media. See her biggest influences, how she keeps up with trends, and some sources of inspiration that you might want to follow yourself.
Find out what exactly a community manager is, as well as the main responsibilities and the type of work they do on brands' social media accounts. Then, thoroughly examine their daily tasks, the types of CMs that exist, and everything you need to become one.
Next, get your feet wet in the digital ecosystem of community management by learning the most used terms in this profession. See what each social media platform is for—because they don't all serve the same purpose—and discover how Google classifies content.
Ana teaches you how to get to know and analyze what your competition does to capture the attention of consumers, and helps you pinpoint the main conversations going on in your category or sector. Once you have a clear picture of the users, the content, and your competition, learn to perform a gap analysis to efficiently meet the expectations of your audience.
Create a content calendar step by step and, although it isn't necessarily part of a community manager's role, see how to produce content. Learn to take advantage of opportunities in real time for the good of your brand and to use social media management tools.
Finally, Ana explains where you can find the qualitative and quantitative reports to analyze the metrics of your work and gives you some recommendations on account security.
What is this course's project?
Learn to build, manage, and run a brand's community on social media and become a community manager.

Projects by course students
Who is this online course for?
Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.
Requirements and materials
You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.

Reviews
Mexico native Ana Marín is passionate about the internet and the possibilities that being connected has to offer. With more than 11 years' experience in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, where she works as vice president of digital integration and innovation. She is also part of the management committee.
She mostly manages her work online and makes ideas come to life by taking advantage of the best of each platform to connect brands with their audiences using the perfect content at just the right time.
Content
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U1
Introduction
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Influences
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What we will do during the course
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Presentation
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U2
Functions and responsibilities
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What does a community manager do?
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Daily tasks of a CM
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Digital glossary
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U3
Understanding the digital ecosystem
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Content types
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Not all networks serve the same
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Types of community managers
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U4
Your brand, competition and content
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GAP analysis, how many profiles do you need
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Where are the conversations in your category?
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Knowing your competition
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U5
Content planning and production
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Scaling protocol, FAQ and crisis control
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Planning, publishing and management tools
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Generation and curation
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Opportunities in real time
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Content Calendar
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U6
Metrics and final recommendations
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Qualitative reports
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Quantitative reports P1
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Quantitative reports P2
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Security and copyright recommendations
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Crowdsourcing
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FP
Final project
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Introduction to Community Management
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each teacher imparts what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Earn a certificate with every course
NewGet a personalized and signed certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
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What are Domestika's online courses?
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
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When do the courses start and when do they finish?
All courses are 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
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What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational texts, tasks, and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, and share your work and your course project, creating a community around the course.
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Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
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When do I get the course certificate? New
When you complete a course you'll get your personalized certificate instantly. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
mangionenina
describe sensilla y didacticamente las tareas de la profesion. Lo recomiendo
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ayecb83
Aún no he terminado el curso, me parece muy bueno el contenido brindado y la forma de comunicarlo.
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chapasongs
Ana dicta el curso de manera muy clara y llevadera, enseguida incorporas fácilmente nuevas herramientas y tienes las prácticas e información aparte de lo vídeos, lo que significa un valor agregado muy importante.
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lucymar2583
Me encanto el curso, siento que aprendi muchisimo en especial por las herramientas e inspiraciones que dieron, muy bueno amo domestika
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anagarciaamor
Curso demasiado superficial y lioso.
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