Best Seller

Introduction to Community Management

A course by Ana Marin
Publicist. Mexico City, Mexico.
Joined August 2018
, Publicist

Learn to work as a community manager and build, manage and administrate a social media community

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (2.3K)
  • 68557 students
Introduction to Community Management

Learn to work as a community manager and build, manage and administrate a social media community

Spanish with subtitles in English
  • 98% Positive reviews (2.3K)
  • 68557 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 22 Lessons (3h 9m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

If you want to start as community manager and put together a complete content plan to capture the attention of consumers in social networks, Ana Marín, director of digital integration of McCann Worldgroup Mexico, will teach you in this course everything basic of community management to work in social networks, thanks to his extensive professional career in the digital world, recognized in festivals such as the Effie Awards, Creative Circle of Mexico and the Ibero-American Social Media Festival.

Learn from terminology to the use of key tools to work as a professional community manager —because it is not just about posting or writing good texts— at an advertising agency or independently.

Featured review

glarojas_3369 17.10.2020 at 20:31

Ideal for professionals who want to learn about community management and learn community language and tricks of the trade

More reviews

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Functions and responsibilities
  • U3
    U3. Understanding the digital ecosystem
  • U4
    U4. Your brand, competition and content
  • U5
    U5. Content planning and production
  • U6
    U6. Metrics and final recommendations
  • FP
    FP Final Project
View details

You will meet Ana Marín, her passion for social networks and her professional career for producers and advertising agencies, always working for big brands in social networks. Then, you will see its main references to always be aware of the trends and, also, to be filled with inspiration.

You will see what a community manager , his main responsibilities and the type of work they do behind the social networks of the brands. In addition, you will see in detail their daily tasks, the types of CM that exist and everything you need to become one.

You will enter the digital ecosystem of community management, learning, first of all, the most used terms in this trade. You will see what each social network is for - because not all networks serve the same thing - and finally you will understand how Google classifies the content.

Ana will teach you to know and analyze what your competition does to capture the attention of consumers, and it will also help you find the main conversations that occur in your category or sector. Once you have a clear picture of the users, the contents and your competition, you will learn to perform a GAP Analysis to meet the expectations of your audience efficiently.

You will create a content calendar step by step, and although a community manager does not necessarily generate content, you will also see how to generate it. You will learn to take advantage of real-time opportunities for the good of your brand and, last but not least, to use social media management tools.

Finally, Ana will explain where you can find qualitative and quantitative reports to analyze the metrics of your work, and will give you some recommendations about the security of your accounts.

What is this course's project?

You will learn to build, manage and manage the community of a brand in social networks, thus becoming a community manager .

Projects by course students

Who is it for?

Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand in social networks.

What you need

You will need to be familiar with the main social networks of the moment such as Facebook, YouTube, Instagram and Twitter. About the materials, you must have a computer with an internet connection and a lot of interest in the digital world.


68557 Students
2349 Reviews
98% Positive ratings

Ana Marin

A course by Ana Marin


A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup México, where she works as Director of digital integration, coordinating the different directors of McCann social networks throughout Latin America . In addition, it is part of the steering committee.

He spends most of his time on the internet and makes ideas come alive by taking advantage of the best of each platform to connect, with the perfect content and at the ideal time, brands with their audiences.


  • U1


    • Presentation
    • Influences
    • What we will do during the course
  • U2

    Functions and responsibilities

    • What does a community manager do?
    • Daily tasks of a CM
    • Digital glossary
  • U3

    Understanding the digital ecosystem

    • Types of community managers
    • Not all networks serve the same
    • Content types
  • U4

    Your brand, competition and content

    • Knowing your competition
    • Where are the conversations in your category?
    • GAP analysis, how many profiles do you need
  • U5

    Content planning and production

    • Content Calendar
    • Opportunities in real time
    • Generation and curation
    • Planning, publishing and management tools
    • Scaling protocol, FAQ and crisis control
  • U6

    Metrics and final recommendations

    • Qualitative reports
    • Quantitative reports P1
    • Quantitative reports P2
    • Security and copyright recommendations
    • Crowdsourcing
  • FP

    Final Project

    • Introduction to Community Management

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Introduction to Community Management. A Marketing, and Business course by Ana Marin Best Seller

Introduction to Community Management

A course by Ana Marin
Publicist. Mexico City, Mexico.
Joined August 2018
  • 98% Positive reviews (2.3K)
  • 68557 students