Introduction to Community Management

If you want to start as community manager and put together a complete content plan to capture the attention of consumers in social networks, Ana Marín, director of digital integration of McCann Worldgroup Mexico, will teach you in this course everything basic of community management to work in social networks, thanks to his extensive professional career in the digital world, recognized in festivals such as the Effie Awards, Creative Circle of Mexico and the Ibero-American Social Media Festival.

Learn from terminology to the use of key tools to work as a professional community manager —because it is not just about posting or writing good texts— at an advertising agency or independently.

You will meet Ana Marín, her passion for social networks and her professional career for producers and advertising agencies, always working for big brands in social networks. Then, you will see its main references to always be aware of the trends and, also, to be filled with inspiration.

You will see what a community manager , his main responsibilities and the type of work they do behind the social networks of the brands. In addition, you will see in detail their daily tasks, the types of CM that exist and everything you need to become one.

You will enter the digital ecosystem of community management, learning, first of all, the most used terms in this trade. You will see what each social network is for - because not all networks serve the same thing - and finally you will understand how Google classifies the content.

Ana will teach you to know and analyze what your competition does to capture the attention of consumers, and it will also help you find the main conversations that occur in your category or sector. Once you have a clear picture of the users, the contents and your competition, you will learn to perform a GAP Analysis to meet the expectations of your audience efficiently.

You will create a content calendar step by step, and although a community manager does not necessarily generate content, you will also see how to generate it. You will learn to take advantage of real-time opportunities for the good of your brand and, last but not least, to use social media management tools.

Finally, Ana will explain where you can find qualitative and quantitative reports to analyze the metrics of your work, and will give you some recommendations about the security of your accounts.

You will learn to build, manage and manage the community of a brand in social networks, thus becoming a community manager .

Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand in social networks.

You will need to be familiar with the main social networks of the moment such as Facebook, YouTube, Instagram and Twitter. About the materials, you must have a computer with an internet connection and a lot of interest in the digital world.