Introduction to Community Management
Knowing your competition
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Knowing your competition
Overview
“It is important to know what your competitors are doing to see if it is necessary to change the strategy and also learn what they do right and wrong. In this lesson, I will give you some tips on how to find relevant brands in your category, what to look for in orderly comparison, and how to present the findings in an orderly and understandable way. ”
In this video lesson Ana Marin addresses the topic: Knowing your competition, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Reviewing what your competition does is called a benchmark. A benchmark is a comparison. where you examine. for instance. the platforms of each of your competitors thoroughly and check their type of content. their interaction. what they are doing well and poorly. and from that. you gain insights to apply to your brand and also what not to apply. It's better to do it in a structured way In this lesson. i'll provide tips on identifying your competitors and reviewing various aspects of their social media presence. including the types of content they post and which celebrities they collaborate ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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