Introduction to Community Management
Knowing your competition
A course by Ana Marin , Publicist
About the video: Knowing your competition
Overview
“It is important to know what your competitors are doing to see if it is necessary to change the strategy and also learn what they do right and wrong. In this lesson, I will give you some tips on how to find relevant brands in your category, what to look for in orderly comparison, and how to present the findings in an orderly and understandable way. ”
In this video lesson Ana Marin addresses the topic: Knowing your competition, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Knowing your Competition When you're checking out the competition, you're benchmarking. Benchmark is a comparison you make by going into your competition's accounts and checking their content, the interaction they're getting, the things they're doing right, the things they're doing wrong to learn and apply that to your brand and avoid their faux-pas. It's best that you follow a structure and that you check the same categories in all their accounts so that then you'll be able to check it to see who excels at a given content or at featuring their celebrities. For this lesson, you'll be gettin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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