Introduction to Community Management
Generation and curation
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Generation and curation
Overview
“Community managers do not normally generate content. But as I said before, multidisciplinary teams have to participate in everything. So with the sources, we saw in the previous units and the content calendar, you can start the investigation. In this lesson I am going to talk to you about the different ways of producing content.”
In this video lesson Ana Marin addresses the topic: Generation and curation, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“We've already seen how to take advantage of real-time opportunities. In this lesson. we'll explore how to produce content and a bit of the process that involves making changes and approvals. Even if you already have the client's trust. Even with excellent work and very good processes. changes are inevitable. Now. let's explore how content be effectively produced and managed in this dynamic environment. To generate effective content. understanding the process is crucial. It involves more than just work or writing; it starts with planning. obtaining necessary approvals. and dedicating ample t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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