Introduction to Community Management
GAP analysis, how many profiles do you need
A course by Ana Marin , Publicist
About the video: GAP analysis, how many profiles do you need
Overview
“With everything you've seen and learned, it's time to do an exercise in humility and write what you are doing wrong and what you could do to correct them. That's what a GAP analysis is about, I'll give you an example and I hope you do the same with your brand channels. Perhaps the first action you should take is to close the social network that nobody uses anymore. Or go to take new pictures because you already ran out of the 4 you used all year. Or maybe, it is to open the Facebook Business Manager because they are not buying Instagram pattern and should. ”
In this video lesson Ana Marin addresses the topic: GAP analysis, how many profiles do you need, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“GAP Analysis, How Many Profiles do you Need A gap analysis is a method that'll show you where you are, where you want to get to, and what you need to close that gap between what you have and what you want. After conducting it, I'm sure you'll find some concrete actions that your brand can take to achieve these goals. For instance, maybe in your category, you're converting most of your sales by talking to people, sending them posts, sending them quotes. But you notice you're only replying to 50% of what they're asking. So your next action would be realizing you want to reply to 100% of them....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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