Introduction to Community Management

Overview

“With everything you've seen and learned, it's time to do an exercise in humility and write what you are doing wrong and what you could do to correct them. That's what a GAP analysis is about, I'll give you an example and I hope you do the same with your brand channels. Perhaps the first action you should take is to close the social network that nobody uses anymore. Or go to take new pictures because you already ran out of the 4 you used all year. Or maybe, it is to open the Facebook Business Manager because they are not buying Instagram pattern and should. ”

In this video lesson Ana Marin addresses the topic: GAP analysis, how many profiles do you need, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.

Partial transcription of the video

“A gap analysis is a technique used to determine your current position. your desired future state. and the necessary steps to bridge the gap between your current resources and your goals. Upon completion. you will undoubtedly identify specific actions to take. to achieve with your brand and reach those goals. Perhaps in your field. the largest sales result from engaging with people and distributing publications or quotes to them effectively. Eat two. You realized that you're only answering 50% of the questions you're asked. So. The next step is to commit to answering 100% of what hinders me....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Community Management

• Level: Beginner
• 98% positive reviews (5065)
• 175078 students
• 6 units
• 22 lessons (3h 9m)
• 8 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media