Introduction to Community Management

Overview

“With everything you've seen and learned, it's time to do an exercise in humility and write what you are doing wrong and what you could do to correct them. That's what a GAP analysis is about, I'll give you an example and I hope you do the same with your brand channels. Perhaps the first action you should take is to close the social network that nobody uses anymore. Or go to take new pictures because you already ran out of the 4 you used all year. Or maybe, it is to open the Facebook Business Manager because they are not buying Instagram pattern and should. ”

In this video lesson Ana Marin addresses the topic: GAP analysis, how many profiles do you need, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.

Partial transcription of the video

“A gap analysis is a method to find where you are, where you want to go and what you need to close that gap between what you have and what you would like. After filling it out, seguro vas a encontrar acciones concretas to achieve with your brand and reach those goals. Maybe in your category the biggest sales are to talk to people and send them publications or send them quotes Eat two. You realized that you're only answering 50% of the questions you're asked. Entonces, The next action is Decir I want to answer 100% of what things prevent me. 1. I need more hands. 2. I need more information be...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Community Management

• Level: Beginner
• 98% positive reviews (5027)
• 172795 students
• 6 units
• 22 lessons (3h 9m)
• 8 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media