Introduction to Community Management
Not all networks serve the same
A course by Ana Marin , Publicist
About the video: Not all networks serve the same
Overview
“In this lesson, I will give you an intensive course of what you must understand to work in digital advertising. From how audiences are segmented, how the guideline is bought, and how people are advanced through funnel marketing. Do not worry. You don't have to understand it all. But when you get to a meeting with people from all departments, you will be proud to understand the ultimate goal of our work as publicists. It sounds obvious, but today there are brands that use the same content in all their networks just by changing the accompanying text a bit. Ideally, all efforts made by a brand will last and help that brand achieve a business objective. That goal is almost always to sell, and to achieve this, sometimes you don't need a profile to feed on networks, but only guidelines. ”
In this video lesson Ana Marin addresses the topic: Not all networks serve the same, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Not all Networks Serve the Same So we talked about all your different community managers. For this lesson, we'll be talking about all your different platforms and the use you can give each of them on your brand ecosystem. People won't consume your content the same way on Facebook, on YouTube. We'll go over your most common platforms, but you'll get a list on our resource section so you can check if you have them all, if you know them all. So let's begin. Every network is different. And a brand may find different uses for each of them. Most people with internet access use Facebook, get into ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English
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- Level: Beginner
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