Introduction to Community Management
Not all networks serve the same
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Not all networks serve the same
Overview
“In this lesson, I will give you an intensive course of what you must understand to work in digital advertising. From how audiences are segmented, how the guideline is bought, and how people are advanced through funnel marketing. Do not worry. You don't have to understand it all. But when you get to a meeting with people from all departments, you will be proud to understand the ultimate goal of our work as publicists. It sounds obvious, but today there are brands that use the same content in all their networks just by changing the accompanying text a bit. Ideally, all efforts made by a brand will last and help that brand achieve a business objective. That goal is almost always to sell, and to achieve this, sometimes you don't need a profile to feed on networks, but only guidelines. ”
In this video lesson Ana Marin addresses the topic: Not all networks serve the same, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Well, we've already seen the different types of community managers that exist, and in this lesson we're going to see social networks and what each one is for in a brand ecosystem, because people consume different things, Facebook, YouTube. We are going to see the most common ones, but I am going to leave a list in the resources part so that you can see if you already have them all and if you already know them all. So let's get started. Not all networks are the same and a brand can be used for different things. Most people with access to the Internet have Facebook, go to YouTube, some have I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
- 26 additional resources (8 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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