Introduction to Community Management
What we will do during the course
A course by Ana Marin , Publicist
About the video: What we will do during the course
Overview
“Let me briefly tell you about the final project that we will be developing in this course. As a community manager you will be in charge of managing one or more networks for one or several brands so you will spend a lot of time on the Internet, what is expected of you is that you can make recommendations about the type of content that is generated and also that you can interact with users in the way they expect. You should think that, when you complain or make a question on the Facebook of a brand, you would like to be answered immediately, with a solution. That is why for the final work, you will deliver a comparative document between your brand and your competitors, a list of things to improve, and a calendar of content for your networks. By presenting that complete document, it will be easier to work on an action plan together with your clients to achieve a better social media presence. ”
In this video lesson Ana Marin addresses the topic: What we will do during the course, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“What We Will Do During the Course I want to talk about our final project. Whether you work for a brand, whether you have your own business, whether you're just a person online, it's all going to end with a presentation where you'll run a diagnostics of your digital presence, a series of clear steps to follow so you can develop content that's rich and relevant for your audience. You'll learn how to use all your different tools and all the practices that'll help you anticipate a crisis and de-escalate any potential situations you'll be facing when you're managing online communities. Even if y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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