Introduction to Community Management
What we will do during the course
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: What we will do during the course
Overview
“Let me briefly tell you about the final project that we will be developing in this course. As a community manager you will be in charge of managing one or more networks for one or several brands so you will spend a lot of time on the Internet, what is expected of you is that you can make recommendations about the type of content that is generated and also that you can interact with users in the way they expect. You should think that, when you complain or make a question on the Facebook of a brand, you would like to be answered immediately, with a solution. That is why for the final work, you will deliver a comparative document between your brand and your competitors, a list of things to improve, and a calendar of content for your networks. By presenting that complete document, it will be easier to work on an action plan together with your clients to achieve a better social media presence. ”
In this video lesson Ana Marin addresses the topic: What we will do during the course, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“I'm going to tell you a little bit about the final project. Whether you work for a brand, have a business or are a person or a character online, you are going to end up with a presentation that has a digital presence diagnosis a series of clear actions to follow to develop richer content lines and more relevant for your audience, they will learn to use different tools and they will have formats that will help them to advance to the crises and also to scale the possible problems with which they will face managing online communities. And even if you don't want to work for a brand, or you don'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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