Introduction to Community Management

Overview

“I will explain what the profile of a CM is, what its responsibilities are, and why it is a multidisciplinary profile. I will also talk about how the teams where CMs normally work are, so you can get an idea of what to expect if you go to work at an agency. It should be clear to you that in most places, the community manager is an "orchestra man" or a do-it-all person. And working on this will give you the basis to make your way in the advertising industry since you can decide to be creative, strategist, or project manager. ”

In this video lesson Ana Marin addresses the topic: What does a community manager do?, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.

Partial transcription of the video

“We've seen what the final project is about, now we're going to get into what a community manager is. It's a relatively new profession, it's about 20 years old. With America Online, or the internet that came on discs, forums and communities emerged that were just moderated by community managers and that's where the term started to be used. It's often a junior position. but it has a huge responsibility because it is the voice of the brands. and get in touch with clients and potential clients. determines if you are bought or not, or if people start to develop a relationship with your brand. de...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Community Management

• Level: Beginner
• 98% positive reviews (5027)
• 172791 students
• 6 units
• 22 lessons (3h 9m)
• 8 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media