Introduction to Community Management
Where are the conversations in your category?
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Where are the conversations in your category?
Overview
“It is not the same to think like a marketer or publicist than to think as a user or fan. When you want to know some makeup or skincare, you usually look for the result you want to get, or for the type of problems you want to solve. For example: "Halloween makeup" or "How to remove dark circles?" And many brands that they do in their networks is to communicate products in their packaging. There is a missed opportunity. And as a community manager you can find out firsthand what are the doubts that consumers have and what photos, videos, and comments have a better response in networks. So understanding all the places and types of content your customers are consuming is essential to do your job better. Here you will learn how to find them. ”
In this video lesson Ana Marin addresses the topic: Where are the conversations in your category?, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“In the previous lesson, we analyzed the brand space in this we will see the space of people. It's important to understand what they like, what they're interested in, and also what bothers them in relation to the product that you offer. To understand their day-to-day and their needs, is where the best ideas and revolutionary services come out. we'll see how to get into the shoes of the users. in this unit I want you to learn to think as a user, that they already know how to do that. After all this, you surely found out what are the needs of the people that are looking for, what they like to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 22 lessons (3h 9m)
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- Level: Beginner
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