Introduction to Community Management
Where are the conversations in your category?
A course by Ana Marin , Publicist
About the video: Where are the conversations in your category?
Overview
“It is not the same to think like a marketer or publicist than to think as a user or fan. When you want to know some makeup or skincare, you usually look for the result you want to get, or for the type of problems you want to solve. For example: "Halloween makeup" or "How to remove dark circles?" And many brands that they do in their networks is to communicate products in their packaging. There is a missed opportunity. And as a community manager you can find out firsthand what are the doubts that consumers have and what photos, videos, and comments have a better response in networks. So understanding all the places and types of content your customers are consuming is essential to do your job better. Here you will learn how to find them. ”
In this video lesson Ana Marin addresses the topic: Where are the conversations in your category?, which is part of the Domestika online course: Introduction to Community Management. Learn to work as a community manager and build, manage and administrate a social media community.
Partial transcription of the video
“Where are the Conversations in your Category? For our previous lesson, we analyzed the brand space. For this one, we'll be analyzing the people space. It's key to know what people like, what they're interested in, and also what bothers them when it comes to the product you're offering. When you understand their day to day and their needs, that's when you get your best ideas and your most revolutionary services. Let's take a look at how we can get into our users' shoes. For this unit, I want you to learn how to think like a user, but you already know how. After this whole thing, I'm sure you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Community Management
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities of being connected. With more than 15 years of experience in creativity and strategic planning, she has worked in agencies such as Havas, La doble vida, and McCann Worldgroup Mexico, leading social media directors in Latin America. Today she is the head of Content Marketing at the largest private company in Mexico.
She has been a jury member in creative competitions such as Cannes Young Lions, IAB MIXX, and Círculo Creativo de México and her goal is to connect brands with their audiences using the perfect content and at the ideal time.
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- 22 lessons (3h 9m)
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- Level: Beginner
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