Creation of an Attractive and Responsible Brand
Strategic pillars of brand growth
A course by Julieta Tello , Business Coach
About the video: Strategic pillars of brand growth
Overview
“Pillars are the bastions that help you build your brand in the future. Here I will explain how to define the strategic pillars so that your business has a sustained growth in the long term, building your brand in a manner consistent with your positioning.”
In this video lesson Julieta Tello addresses the topic: Strategic pillars of brand growth, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.
Partial transcription of the video
“Strategic Pillars of Brand Growth In this lesson, we'll discuss the strategic pillars of your brand for future growth. These pillars are the backbones that support your business, the cornerstones that you need to consider as you develop your brand. They're what you'll need to refer to when you have to make business decisions. Let me show you. STRATEGIC PILLARS OF BRAND GROWTH These are like your brand's strategic pillars of growth. I deliberately represented them visually as the columns that support the roof of a house to convey that they're like supports that will help you build your brand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of an Attractive and Responsible Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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- 21 lessons (1h 31m)
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- Level: Beginner
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