Creation of an Attractive and Responsible Brand

Overview

“It is important to detect market opportunities to launch your brand or grow it. I will guide you to be more alert about trends in your industry and with new consumer behaviors, which will allow you to capture unique opportunities for your brand. I will also present the Cuddle + Kind case, a positive impact brand that I will use as a project throughout the course. This brand will be a guide that will help you understand from a “real case” how to better implement everything I will teach you in the different units of the course. ”

In this video lesson Julieta Tello addresses the topic: Find the opportunity for your business, which is part of the Domestika online course: Creation of an Attractive and Responsible Brand. Learn to create a positioning strategy and a marketing plan for success.

Partial transcription of the video

“Find Your Business Opportunity In this lesson, we'll talk about your business opportunities. If you have a business that's already up and running and you want it to be successful, or you're thinking of launching a new brand on the market, you need to consider the macro trends that exist and that are here to stay. By macro trends, I mean changes in people's buying attitudes. For example, we're living in the age of digitization, there are changes in dietary patterns, people are increasingly becoming vegetarian, becoming vegan, eating gluten-free products, and they're learning new skills throu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of an Attractive and Responsible Brand

• Level: Beginner
• 98% positive reviews (1940)
• 57348 students
• 5 units
• 21 lessons (1h 31m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing